Down the Rabbit Hole: Grey Goose Altius Lands at Aria in Wonderland
When a brand like Grey Goose unveils a new premium spirit, it deserves a night as elevated as the vodka itself and that's exactly what we delivered. On Saturday 10th May, 2025, our venue was transformed into a surreal dreamscape for "Aria in Wonderland", an immersive launch event celebrating the exclusive Sydney debut of Grey Goose Altius-a vodka inspired by the pure, crisp conditions of the French Alps.
From ice-sculpted accents to snowfall moments on the dance floor, the night embodied the product's promise of an immersion in the wonder of glacial smoothness! Industry leaders, media, and nightlife insiders mingled with Grey Goose's brand team as the beats dropped and the fantasy unfolded.
❄️ What Makes Altius Different?
Crafted at high altitudes and filtered at sub-freezing temperatures, Grey Goose Altius is a vodka unlike any other. Ultra-premium and glacier-fresh, it's designed for those who seek refinement and rarity in every pour. Served straight up and ice cold, Altius was the star of the evening-gracing VIP tables, elevated bar service, and exclusive bottle presentations that lit up the room (literally).
🥂 The Verdict?
Grey Goose Altius didn't just launch-it made a statement. From first pour to final track, Aria in Wonderland was a bold, beautiful celebration of what happens when world-class spirits meet next-level experience design.
This was only the beginning - Altius is here, and it's set to become a staple in Sydney's luxury scene.
